May 22, 2018

Trade Cards - Salem, Massachusetts

V.C. Stowe & Son trade card

Trade cards were a popular form of advertising in the second half of the 19th century. These cards were used by both national brands and local businesses to advertise: products, food items, shops, services, medicines, and everything in between.
Unlike modern advertisements, trade cards were often printed on high quality papers and featured colorful, elaborate artwork, making them attractive collectors’ items during the Victorian era.
The popularity of trade cards waned at the turn of the 20th century due to the rise of postcards and magazines.

Holly Tree Dining Room trade card

Union Pacific Tea Co. trade card


*This article was written by Jen Ratliff for use by Salem State University Archives and Special Collections. Images above are from their collections. 

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