Newmark's Ghost Sign on Essex Street c. 1970 |
The term "ghost signs" refers to now weathered, hand painted brick advertisements that were popular during the late 19th and early 20th century. In the days before digital marketing, this form of advertising was used by a variety of local and national businesses to promote their locations and products. Remnants of these signs can be seen throughout the city of Salem, Massachusetts. Though multiple ghost signs remain, many have been lost over the last century to revitalization projects, rezoning and demolition.
Pillsbury Ghost Sign on Endicott Street |
Lost Coca-Cola Advertisement on Boston Street c. 1930 |
Recently, Coca-Cola launched a ghost sign revitalization project, where the company employs artists to restore their ghost signs. The project has already breathed new life into over two dozen murals, across fifteen states.
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